"Marketing Strategies"

An extract from the book by our founder Abhilash Doijode

In the current study, the researcher has implemented the theoretical framework in order to explain concepts of promotional and branding strategies. In the literature section, researcher has highlighted the promotional strategies of automobile company, impacts of promotional strategies and also discussed the concept of branding and branding strategies. In this section researcher hascritically analysed the theoretical perspective of promotion and branding strategies in automobile industry with the perspective of Hyundai. The researcher has explained how company is promoting its products with the use of various media channels and advertisement tools. The importance of the promotional tools has been covered in detail. The researcher has also analyzed the branding and its impact on company’s positioning. The various tools of branding such as brand value, brand identity and brand architecture have also been in this study. The research methodology part of the study has explained the exploratory research design for analyzing the research problem. The researcher has chosen the quantitative research for collecting the data through online survey technique. The researcher has adopted the mail questionnaire to ask research questions to respondents. The research data has been presented in the form of tables and charts. The last part of the study explained the summary of the report along with some of the possible recommendations for future study.

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